0101

Industry: It Services And It Consulting

Company Size: 11-50 employees

Founded: 2021

We are a customer acquisition company. We constantly improve efficiencies by providing a unified customer data-linked experience. We provide valuable (read: usable) insights and marketing plans backed by deep understanding of behavioural data. We audit existing Martech tools and re-engineer their work-flow to arrive at unified data for all. We help companies digitally transform themselves.

We work as partners with you and work with your current agencies to improve matrix. We specialize in conversation to leads and leads to conversion.

Our Four pillars are:

1. Create Martech stacks that help collect and use first party data
- Creating customised best of breed stack
- Integrate all Martech tools for one view across the organisation
- Strategic use the data to create and drive acquisition, up-selling & retention funnels.

2. Improve customer acquisition across all conversion channels
- MarTech : https://www.youtube.com/watch?v=mLwgfVS5hLg
- Marketplaces: https://www.youtube.com/watch?v=xaa98g23KfA
- Digital assets: https://www.youtube.com/watch?v=l9ZBadmp4TQ
- Paid & social: https://www.youtube.com/watch?v=oDhqfpG88sI&t=31s
- CRM and Call center: https://www.youtube.com/watch?v=UrSEVlg9kh4

3. Help creating powerful digital assets
- UI/UX: Creating superior customer journeys and delightful experiences
- Communication: What to say at what point to drive desired outcomes
- Pixel & cookies: Gather crucial information to retarget and improve conversion

4.Create data-based marketing strategies for marketing support agencies
- Translate data understanding to drive measurable marketing strategies
- Create strategies and briefs for brand, digital and performance agencies based on data.
- Measure and monitor execution of agencies to ensure learning and desired outcomes.